The UAE government is implementing new telemarketing regulations starting August 27, 2024. These laws aim to protect consumers from intrusive marketing practices while ensuring that telemarketers operate ethically.
Key Restrictions for Telemarketers
Under the new regulations, telemarketers can only call customers between 9 AM and 6 PM. They cannot call a resident again on the same day if the resident rejects a service or product during the first call. Additionally, telemarketers must avoid using aggressive tactics to persuade customers to make purchases.
Financial Penalties for Violations
Telemarketing firms that violate these laws will face financial penalties ranging from Dh5,000 to Dh150,000. The penalties increase for repeat offenses, categorized into first, second, and third-time violations under Cabinet Resolution No. (57) of 2024.
- First Offense: Dh75,000 fine for operating without prior approval.
- Second Offense: Dh100,000 fine.
- Third Offense: Dh150,000 fine.
Failure to provide adequate training to telemarketers on the code of conduct can result in penalties between Dh10,000 and Dh50,000.
Do Not Call Registry (DNCR) Compliance
Telemarketers must respect the Do Not Call Registry (DNCR). Calling individuals listed on the DNCR can lead to fines of up to Dh150,000. Companies must also maintain a register of all marketing calls made and can face penalties of up to Dh50,000 for failing to do so.
Recording and Transparency Requirements
Telemarketers must inform consumers at the beginning of the call if they are recording it. Failure to comply can result in fines between Dh10,000 and Dh30,000. Additionally, companies must provide periodic reports on marketing calls made, with non-compliance resulting in penalties of up to Dh30,000.