The Roads and Transport Authority (RTA) in Dubai has partnered with Swiftly, an American transit data service provider, to improve the accuracy of its Real-Time Passenger Information (RTPI) system. This collaboration aims to enhance passenger information, boost customer satisfaction, and increase public transport usage by delivering instant updates on bus arrivals and locations through various smart applications, including RTA’s S’hail app and third-party journey planners.
Leveraging Big Data for Improved Predictions
This innovative platform utilizes advanced big data technologies to refine bus arrival predictions by analyzing real-time traffic conditions, delays, and service disruptions.
Enhancing Customer Experience
Ahmed Bahrozyan, CEO of RTA’s Public Transport Agency, stated, “Our partnership with Swiftly focuses on improving customer awareness of real-time bus locations and potential delays caused by traffic or accidents. By employing big data solutions, we can provide more accurate bus arrival predictions, helping passengers know exactly when to arrive at the bus stop.”
Significant Improvements in ETA Accuracy
Jonathan Simkin, Co-founder and CEO of Swiftly, expressed excitement about the partnership, highlighting a 24% improvement in the accuracy of Estimated Time of Arrival (ETA). This enhancement means more passengers can catch their buses and enjoy a seamless experience with RTA Dubai’s services.
Future Expansion Plans
Simkin noted that this is just the beginning of their collaboration. “We look forward to expanding our work with RTA Dubai and improving the passenger experience for millions of riders across the region,” he added.
Conclusion
The partnership between RTA Dubai and Swiftly marks a significant step toward enhancing public transport services. By utilizing big data for real-time updates, RTA aims to improve passenger trust and satisfaction while making public transport a more attractive option for residents and visitors alike.
