The UAE has taken significant action against deceptive telemarketing practices, imposing a total of Dh3,800,000 in fines on violators since the introduction of Cabinet Resolutions No. 56 and 57 of 2024. These resolutions aim to protect consumers from intrusive marketing tactics.
Overview of the New Regulations
The Telecommunications and Digital Government Regulatory Authority (TDRA) announced that administrative fines target individuals breaching the new telemarketing laws. The regulations, effective since August 2024, focus on reducing unsolicited marketing calls and ensuring compliance with ethical standards.
Key Penalties for Violators
Under the new regulations:
- Fines for Unsolicited Calls: Individuals making unsolicited marketing calls using a registered phone number face a fine of Dh5,000 for first-time violations.
- Suspension of Phone Numbers: All phone numbers associated with violators will be suspended until the fine is paid.
The regulations are part of a broader initiative to safeguard UAE residents from aggressive and misleading marketing practices.
Compliance Requirements for Telemarketers
Telemarketers must adhere to strict guidelines, including:
- Designated Calling Hours: Calls can only be made between 9 AM and 6 PM.
- Do Not Call Registry (DNCR): Companies must respect the DNCR and avoid contacting individuals who have opted out.
- Documentation: Telemarketers must maintain records of all marketing calls made.
Consequences for Non-Compliance
Violators face escalating penalties based on the severity and frequency of their offenses. For example:
- Repeat Offenses: Fines can increase significantly for repeated violations, reflecting the government’s commitment to enforcing these regulations.
Conclusion
The UAE’s crackdown on telemarketing violations underscores its dedication to consumer protection and ethical business practices. By imposing substantial fines and enforcing strict compliance measures, the government aims to create a transparent telemarketing environment that prioritizes consumer rights. Businesses must ensure they understand and adhere to these new regulations to avoid penalties.
